Consumer behavior processes a consumer uses to make purchase decision, as well as to use and dispose of purchased goods or service. Consumers make the decision that is the one of the policy every company has. At Nike, their job to know what motivates and inspires the consumers. Nike transforming it’s organizational structure from a product innovation orientation such as equipment, apparel, and shoes, to a consumer experience one such as; soccer, basketball, running, tennis, and golf in order to deliver richer stories for the product. But Nike puts the consumers at the center of everything they do whether it is in global communication, global marketing or brand marketing. In brand marketing, Nike communicates one of the most recognized brands in the world. So Nike have to come up with better ideas than their competitors Nike tries to communicate with the consumers by trying to drive connection through variety of channels. Nike takes several surveys explains why they make their products instead of what are their products through speeches collecting past data on previous products then implying to products to create a new experience for the customer. Most of the people choose Nike because the way they advertise, try to serve best quality products, or the way they try to connect people.
"The team with one mission to finish what they have started……. became so close to learn one thing when you give everything you lose nothing". WRITE THE FUTURE
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