Chapter 18: Sales Promotion and Personal Selling

        Sales Promotion: is marketing communication activities, other than advertising, personal selling, and public relation. Like all other companies Nike promotes sales every season by season Nike’s percentage of selling products increases because of sales promotion. Nike also, offers people to subscribe their email, monthly sales, and to presents a lot of coupons when there is a season sales. Just like other companies Nike also has franchisee stores like Modell’s, footlocker, and other similar sport store.

This is a running shoe from Nike's official website.

         Personal selling: is a purchase situation involving a personal, paid for communication between people in an attempt to influence each other.

Seven Steps in the Personal Selling

1) Generating Leads                                              

2) Qualifying Leads

3) Approaching the customer and probing needs

4) Developing and proposing solutions

5) Handling objections

6) Closing the sale

7) Following up
                                                                                                                                         As you see on the chart Nike has the lead because of Nike's special created products for World Cup for example the jerseys, t-shirts, soccer balls, and special edition soccer cleats. Nike has a great way to deliver their products to customers when they place their order. For example one of my friend ordered one of these cleats and they told him you will be able to get them in one week, they also told him that he could track his order. After a week he got them, and hes still wearing them even tho it's been two years. Nike's leading the world's sports industry; "the Nike brand is worth $15 billion and has a 38% share of branded footwear industry. Following Nike is ESPN with $11,5 billion, Adidas with $5 billion, Sky Sports, and Gatorade".

(Source: http://society.ezinemark.com/worlds-top-sports-brands-2011-77371273fed0.html )