Chapter 15: Retailing

         Retailing is all the activities directly related the sale of goods and services to the ultimate consumer for personal, nonbusiness use. Nike is one of the largest sportswear in the world. Nike sells its product over 170 countries; United States through Africa, Asia, Middle East,Europe, and South and North America. Nike also, sells its product through other retail stores such as; Modell's, FootLocker, Dicks Sporting Goods, and etc.

         Nike is focusing on the development and sale of athletic footwear especially on soccer equipments. Nike also uses other retail stores such as; Modell's, FootLocker, and Dicks Sporting Goods. Nike also gives their customers opportunities to shop without visiting the store this action called the non-store retailing. Nike gives chance to their customers to customize their own stuff like; shoes, jerseys, and etc. This way customers could wear what they want.