Global Vision is how you planing to expand the company but Nike does not really need to do anything from now on because Nike is the one of the best known sports company in the world. Nike is very into its global marketing and selling globally. Internationally, you can find the swoosh symbol anywhere. This is because of their incredible job marketing to different people and environments. A lot of people tend to do a joint venture with Nike because of how recognizable the brand. So that cuts out all of the hard work for Nike because they generally don't have to alter the product or the promotion for the global marketplace. They mainly receive most of their global sales from their futbol (soccer) department because of the popularity of the sport. They sponsor almost every impact player of every country to draw the nations interest in their product. Nike's sales of soccer is current about 1 billion a year, 25 percent of the market.
Especially on soccer brands, Nike signed a lot of players, and people who watches soccer have their own favorite soccer players, they want to buy same gears that the players wearing. For example Mesut Ozil (Germany), Cristiano Ronaldo (Portugal), Wayne Rooney(England), Sergio Ramos(Spain), and much more players from different countries. But its just not the players, Nike also signs sponsorship with the club teams.
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