Chapter 1: Brief History For Nike and Nike Soccer

1950-1959: Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Bill Bowerman was a nationally respected track and field coach at the University of Oregon. He had the idea of innovations in running shoes. But the shoe manufacturers in 1950s ignored his idea.
1960-1969: Later on his ideas linked by a sports company named Blue Ribbon Sports, pledged $500 each and placed their first order of 300 pairs of shoes in January 1964. While his shoes out sold Tiger shoes, also he had an idea of making the shoes lighter and better quality, and he made his University of Oregon runners to wear-test his creation. In Essence, the foundation for what would become Nike had been established.
1970-1979: Between 1950-1979 he's ideas were only Track and Field shoes. But he had success every track and field athlete like Nike's shoes and for me that's when the competition started.

1980-Present: A decade later Nike entered the 1980s on a roll, Nike launch of Nike Air technology in the Tailwind running shoe in 1979. By the end of 1980 Nike became a publicly traded company also, the completed its IPO. Nike also created shoes for other sports for instance; basketball,soccer,tennis,football,and baseball. While Nike had designed footwear and apparel for gold and soccer for a number of years, the mid-1990s Nike signed several individual players from what would be the World Cup-winning Brazilian National team. In 1995 the signed the entire team, and began designing the team's Uniform. In 2000 Nike known as one of the best sportswear in the business. Later on they started signed a lot of players from different sports. For instance one of the highest-paid athlete in the world, he ranked #9 he gets around $12 million a year just from Nike. This is how Nike do their advertising "“Secret Tournament” incorporated advertising, the Internet, public relations, retail and consumer events to create excitement for Nike’s soccer products and athletes in a way no single ad could ever achieve. This new integrated approach has become the cornerstone for Nike marketing and communications." (http://nikeinc.com/pages/history-heritage#tab6-tab)

Manufacturing soccer gears: The  company known as Nike was formed in 1962 as a major distributor for Japanese-made running shoes, starting its import practice in 1963. Next 10 years showed that in a retail shop and name change from Blue Ribbon Sports to NIke, Inc. in 1978. The first Nike soccer shoe design in 1971.

                                                              Nike Mercurial Vapor Superfly III

Resources: http://nikeinc.com/pages/about-nike-inc