Chapter 18: Sales Promotion and Personal Selling

        Sales Promotion: is marketing communication activities, other than advertising, personal selling, and public relation. Like all other companies Nike promotes sales every season by season Nike’s percentage of selling products increases because of sales promotion. Nike also, offers people to subscribe their email, monthly sales, and to presents a lot of coupons when there is a season sales. Just like other companies Nike also has franchisee stores like Modell’s, footlocker, and other similar sport store.

This is a running shoe from Nike's official website.

         Personal selling: is a purchase situation involving a personal, paid for communication between people in an attempt to influence each other.

Seven Steps in the Personal Selling

1) Generating Leads                                              

2) Qualifying Leads

3) Approaching the customer and probing needs

4) Developing and proposing solutions

5) Handling objections

6) Closing the sale

7) Following up
                                                                                                                                         As you see on the chart Nike has the lead because of Nike's special created products for World Cup for example the jerseys, t-shirts, soccer balls, and special edition soccer cleats. Nike has a great way to deliver their products to customers when they place their order. For example one of my friend ordered one of these cleats and they told him you will be able to get them in one week, they also told him that he could track his order. After a week he got them, and hes still wearing them even tho it's been two years. Nike's leading the world's sports industry; "the Nike brand is worth $15 billion and has a 38% share of branded footwear industry. Following Nike is ESPN with $11,5 billion, Adidas with $5 billion, Sky Sports, and Gatorade".

(Source: http://society.ezinemark.com/worlds-top-sports-brands-2011-77371273fed0.html )

Chapter 17: Advertising and Public Relations

The next wave are here. Neymar, M'Vila, Götze. Hungry to break through. Unafraid to line up with Ribéry, Sneijder, Ronaldo. Followed by thousands more. Ready for the chance. Are you? Watch the film, then find what it takes to make it.

      

Advertising is impersonal, one-way mass communication about a product or organization that is paid for by a marketer. When a company advertise their product that company needs to have a good Public Relations; the marketing function that evaluates public attitudes identifies areas within the organization the public may be interested in and executes a program of action to earn public understating and acceptance. When Nike advertise they have advertising strategies just like the other competitors.
Advertising Strategies,

• Designed to make a connection to the consumer.
• Seldom pitch the product directly or talk about product attributes.
• Sometimes do not even mention the company's name featuring instead only the swoosh logo.
• Seek to portray the core value of sports.
• Collaboration ADs with another strong branded product such as Apple Ipod.

Source: http://www.scribd.com/doc/77555533/Advertising-Strategy-of-Nike

Also, Nike's strongest way to advertise is employing so many athletes that are famous and everybody in the world knows them, such as; Cristiano Ronaldo, LeBron James, Ronaldinho, Tiger Woods, Serena Williams, and Michael Jordan. These are the athletes from different sports.

Cristiano Ronaldo                     Serena Williams                                            Tiger Woods  

       Its been years since the sweatshop article in the media alleging that factories in China and Indonesia were forcing workers to work long hours for low pay. This cause created a public relations nightmare for Nike Inc. Nike was in huge crises because the didn't know what to do but Nike joined a task force called fair job labor association to access whether companies are abiding by the code and banish sweatshops, in the athletic shoe, and clothes industry. Knight promised to meet the U.S Occupational Safety and Health Administration (OSHA). He said that the minimum worker age for Nike factory would raused to 18 years for full-time employees and 16 for the part-time ones.To better themselves Nike redeemed itself by slashing over time, improve safety and ventilation, and reduce the use of toxic chemicals. Its good to see Nike took steps to improve the accusations they were accused of, but should have been taken care of as soon as it they were aware of them. And that how Nike fixed the problem with the public.

Jim Keady were interviewed by ESPN about the "SweatShops"

Chapter 15: Retailing

         Retailing is all the activities directly related the sale of goods and services to the ultimate consumer for personal, nonbusiness use. Nike is one of the largest sportswear in the world. Nike sells its product over 170 countries; United States through Africa, Asia, Middle East,Europe, and South and North America. Nike also, sells its product through other retail stores such as; Modell's, FootLocker, Dicks Sporting Goods, and etc.

         Nike is focusing on the development and sale of athletic footwear especially on soccer equipments. Nike also uses other retail stores such as; Modell's, FootLocker, and Dicks Sporting Goods. Nike also gives their customers opportunities to shop without visiting the store this action called the non-store retailing. Nike gives chance to their customers to customize their own stuff like; shoes, jerseys, and etc. This way customers could wear what they want.

                                          

Chapter 6: Consumer Decision Making

     Consumer behavior processes a consumer uses to make purchase decision, as well as to use and dispose of purchased goods or service. Consumers make the decision that is the one of the policy every company has. At Nike, their job to know what motivates and inspires the consumers. Nike transforming it’s organizational structure from a product innovation orientation such as equipment, apparel, and shoes, to a consumer experience one such as; soccer, basketball, running, tennis, and golf in order to deliver richer stories for the product. But Nike puts the consumers at the center of everything they do whether it is in global communication, global marketing or brand marketing. In brand marketing, Nike communicates one of the most recognized brands in the world. So Nike have to come up with better ideas than their competitors Nike tries to communicate with the consumers by trying to drive connection through variety of channels. Nike takes several surveys explains why they make their products instead of what are their products through speeches collecting past data on previous products then implying  to products to create a new experience for the customer. Most of the people choose Nike because the way they advertise, try to serve best quality products, or the way they try to connect people.

"The team with one mission to finish what they have started……. became so close to learn one thing when you give everything you lose nothing". WRITE THE FUTURE