Nike fully includes themselves to the concept of integrated marketing communications. Their integrated approach includes traditional advertising such as, billboards, magazines, and television.
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| this is an ad from a magazine |
Sponsoring sporting players, and events such as World Cup, Euro Cup and Cristiano Ronaldo, Tiger Woods, and LeBron James. With Nike online marketing strategy, Nike ID gives consumers to customize their own product.
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| this is an ad from a bilboard |
Just like other brands Nike wants know about what the receiver thinking about the product so Nike has created a forum where you can discuss or communicate with other people and let other people see you feedback's about the products (http://niketalk.com/f/).
Nike has at least more than 10 stores in many country which make them one of the best in the world.
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