Chapter 11: Developing and Managing Products

                        Since Nike been in business, they produced more than million sneakers.In Product Creation and Development, we are involved in the first stages of creating new products, commercialization and getting them to our consumers. This involves everything from idea generation, materials and construction, materials sourcing, product testing and product confirmation. One of the Nike’s upcoming soccer cleat “All Conditions Control” the previous shoes was Nike CTR360.

These are the facts and benefits between Nike ACC and Nike CTR360

                                                      DEADLY IN ALL CONDITIONS

The Nike GS Concept II Men's Soccer Cleat features the industry's first All Conditions Control (ACC) technology offering optimal ball control in wet and dry conditions. Made with only 160 grams of recycled and renewable materials, the Nike GS Concept II is among the lightest and greenest cleats Nike has ever made.

BENEFITS

• All Conditions Control (ACC) technology to help you grip the ball for the same control in any weather
• Solvent-free Kanga-Lite synthetic upper with zonal reinforcement for exceptional touch and control
• Diamond-silhouette spine for optimal flex and agility
• Nike GS lightweight traction plate designed with a high-performance chassis for strength, responsiveness and agility
• Anatomical and asymmetrical heel counter that locks the foot down for stability and support

 MULTIDIRECTIONAL TRACTION

The 360-degree cleat placement includes round cleats on the medial side and blades on the lateral side for ground-gripping traction in all directions. The firm-ground (FG) cleats are designed for use on short-grass fields that may be slightly wet, but rarely muddy.
LIGHTWEIGHT COMFORT
The Nike CTR360 Maestri III cleat offers a comfortable fit in a lightweight package. The EVA sockliner has PORON ® inserts for added cushioning and reduced cleat pressure, while minimal stitching in the forefoot reduces irritation without sacrificing lockdown.
MORE BENEFITS

• Low-profile, super-durable plate for responsive support and durability 
• TPU cleat islands for extra durability and impact protection in high-wear zones 
• Textured forefoot and midfoot for enhanced friction and control
• Asymmetrical lacing system for expanded ball control surface
• Upper material sits close to the foot for natural touch and fit

Nike always uses a famous soccer player to advertise this product. But the 2013 ACC did not release and Nike already used many players to advertise this product, for earlier version Nike used mostly middle-field players because of their ability to change the game.

Like every other company Nike has their product life cycle.

• Research and Development: Prototypes, Design briefs, Instrumentation, measurements, and tools to                                                    ensure satisfaction
• Marketing: Endorsments, TV, Magazines, and Bilboard.
• Manufacturing: Sweatshops, and Nike is the industry leader.
• Packaging: Corrugated cardboard, and Box Renovations
• Sales, Distribution & Transportation: $10.2 billion in footwear sales in 2009, Nike $19.01 billion in revenue $8.8 billion gross profit, 33% of the global market share, Many distribution channels, 20,000 retailers worldwide, and Variety of transportation including.
• Consumer Use: Variety of uses, and 300-400 miles per shoe
• Final Disposition: Nike being successful, and loyal customers.

SOURCE:http://www.personal.psu.edu/cdb5278/team1project1/Nike%20Product%20Life%20Cycle_files/frame.htm