Chapter 11: Developing and Managing Products

                        Since Nike been in business, they produced more than million sneakers.In Product Creation and Development, we are involved in the first stages of creating new products, commercialization and getting them to our consumers. This involves everything from idea generation, materials and construction, materials sourcing, product testing and product confirmation. One of the Nike’s upcoming soccer cleat “All Conditions Control” the previous shoes was Nike CTR360.

These are the facts and benefits between Nike ACC and Nike CTR360

                                                      DEADLY IN ALL CONDITIONS

The Nike GS Concept II Men's Soccer Cleat features the industry's first All Conditions Control (ACC) technology offering optimal ball control in wet and dry conditions. Made with only 160 grams of recycled and renewable materials, the Nike GS Concept II is among the lightest and greenest cleats Nike has ever made.

BENEFITS

• All Conditions Control (ACC) technology to help you grip the ball for the same control in any weather
• Solvent-free Kanga-Lite synthetic upper with zonal reinforcement for exceptional touch and control
• Diamond-silhouette spine for optimal flex and agility
• Nike GS lightweight traction plate designed with a high-performance chassis for strength, responsiveness and agility
• Anatomical and asymmetrical heel counter that locks the foot down for stability and support

 MULTIDIRECTIONAL TRACTION

The 360-degree cleat placement includes round cleats on the medial side and blades on the lateral side for ground-gripping traction in all directions. The firm-ground (FG) cleats are designed for use on short-grass fields that may be slightly wet, but rarely muddy.
LIGHTWEIGHT COMFORT
The Nike CTR360 Maestri III cleat offers a comfortable fit in a lightweight package. The EVA sockliner has PORON ® inserts for added cushioning and reduced cleat pressure, while minimal stitching in the forefoot reduces irritation without sacrificing lockdown.
MORE BENEFITS

• Low-profile, super-durable plate for responsive support and durability 
• TPU cleat islands for extra durability and impact protection in high-wear zones 
• Textured forefoot and midfoot for enhanced friction and control
• Asymmetrical lacing system for expanded ball control surface
• Upper material sits close to the foot for natural touch and fit

Nike always uses a famous soccer player to advertise this product. But the 2013 ACC did not release and Nike already used many players to advertise this product, for earlier version Nike used mostly middle-field players because of their ability to change the game.

Like every other company Nike has their product life cycle.

• Research and Development: Prototypes, Design briefs, Instrumentation, measurements, and tools to                                                    ensure satisfaction
• Marketing: Endorsments, TV, Magazines, and Bilboard.
• Manufacturing: Sweatshops, and Nike is the industry leader.
• Packaging: Corrugated cardboard, and Box Renovations
• Sales, Distribution & Transportation: $10.2 billion in footwear sales in 2009, Nike $19.01 billion in revenue $8.8 billion gross profit, 33% of the global market share, Many distribution channels, 20,000 retailers worldwide, and Variety of transportation including.
• Consumer Use: Variety of uses, and 300-400 miles per shoe
• Final Disposition: Nike being successful, and loyal customers.

SOURCE:http://www.personal.psu.edu/cdb5278/team1project1/Nike%20Product%20Life%20Cycle_files/frame.htm

Chapter 16: Integrated Marketing Communication

Integrated Marketing Communications is the coordination and intergration of all marketing communication tools, avenues, and sources..
Nike fully includes themselves to the concept of integrated marketing communications. Their integrated approach includes traditional advertising such as, billboards, magazines, and television.

this is an ad from a magazine

Sponsoring sporting players, and events such as World Cup, Euro Cup and Cristiano Ronaldo, Tiger Woods, and LeBron James. With Nike online marketing strategy, Nike ID gives consumers to customize their own product.

this is an ad from a bilboard

Just like other brands Nike wants know about what the receiver thinking about the product so Nike has created a forum where you can discuss or communicate with other people and let other people see you feedback's about the products (http://niketalk.com/f/).

Nike has at least more than 10 stores in many country which make them one of the best in the world.

Chapter 10: Product Concepts

Product concept: Management philosophy that a good product creates its market, and does not require heavy marketing expenditure. Nike's goal is to give customers the best quality products. Nike's first sports product was track running shoes, but after years Nike decided not to focus on just one product, they expanded the idea of including other sports like; Soccer, Football, Baseball, Basketball, Hockey, Tennis, and Golf these are just a few sports that Nike is participating. People use Nike products for many reasons. Many people believe that Nike give out what the costumers wants quality sneakers, jerseys, and shorts. Nike added a technology to most of their products, Dri-FIT is Nike's moisture managing material that expels perspiration from the body to the surface of the garment so the moisture can evaporate. The Dri-FIT technology is found within many of Nike's apparel items such as tops, bottoms and jackets for the ultimate in comfort. Dri-FIT is a high performance fiber made of polyester that is suitable for both cold and hot weather conditions. In hot weather, the Dri-FIT pulls moisture from the skin to the top of the fabric so it can evaporate. During cold weather conditions, the Dri-FIT fabric keeps moisture away from the skin to keep you warm and dry. 

The way Nike markets and advertise their products, the consumers right away creates an idea that Nike is a special product. A lot of people purchases their favorite teams jerseys, shorts, cleats Nike gives their costumers to customize their own cleats and if they want they could add their favorite team logo, which makes people interesting to buy it, this give Nike a huge advantage against their competitors. Nike is trying to create different kind of technology and apply it to their new products.This is how Nike created the technology to make the players faster.

This is how Nike created the technology to make the players faster.

Cristiano Ronaldo racing versus one of the fastest cars in the world and BEATING IT!

Nike shows us what type of materials they use to make a nice shoes.