Chapter 5: Developing Global Vision

Global Vision is how you planing to expand the company but Nike does not really need to do anything from now on because Nike is the one of the best known sports company in the world. Nike is very into its global marketing and selling globally. Internationally, you can find the swoosh symbol anywhere. This is because of their incredible job marketing to different people and environments. A lot of people tend to do a joint venture with Nike because of how recognizable the brand. So that cuts out all of the hard work for Nike because they generally don't have to alter the product or the promotion for the global marketplace. They mainly receive most of their global sales from their futbol (soccer) department because of the popularity of the sport. They sponsor almost every impact player of every country to draw the nations interest in their product. Nike's sales of soccer is current about 1 billion a year, 25 percent of the market.










Especially on soccer brands, Nike signed a lot of players, and people who watches soccer have their own favorite soccer players, they want to buy same gears that the players wearing. For example Mesut Ozil (Germany), Cristiano Ronaldo (Portugal), Wayne Rooney(England), Sergio Ramos(Spain), and much more players from different countries. But its just not the players, Nike also signs sponsorship with the club teams.

Chapter 4: The Marketing Environment

Nike got started in 1964 selling low-priced high-quality shoes that were made by a Japanese company. Its strategy of sourcing shoes from low-wage countries in Asia had been one of the fundamentals of the company’s strategy.As economic conditions changed and wages increased in the countries from which Nike originally bought shoes, the company shifted its sources of supply. Nike shoes were coming from China, Vietnam, and Indonesia. As the company’s visibility increased, so did the scrutiny of its practices.



Nike's management analyzes its internal environment by making decisions based on that analysis, seeing what customers would want in their products also called their target market, and how the external environment shapes and remolds that. But every company has a weaknesses, Nike's weakness is to foresee problems in relation to labor and factory conditions at production locations has resulted in bad publicity and declining sales as society and consumers call for more "socially responsible" companies. Because of that Nike's marketing research, the company has decided to revamp its apparel division to be more fashion savvy, and there shoes to be more innovating. Nike creates designs for men, women, and children, running, basketball, and cross-training is some of its top selling product categories.

Chapter 3: Ethics and Social Responsibility

Over the years Nike has become the biggest leader in athletic shoe industry and global entity, but with it ethical issue has brought up. For instance Nike came up with an contract that offered to St. John University, but there was an issue Jim Keady who's the coach for St. John's soccer team, he didn't want to sign the contract because of Nike's sweatshop in Indonesia and the unfair pay of labors. Because of him rejecting the contract St. John forced him to resign, he wasn't interested wearing Nike product because of unfair pay to the labors.

Jim Keady were interviewed by ESPN three years ago and he went to Indonesia and lived there for couple months but he couldn't do anything then he traveled back to the United States and he went to Oregon, walks in to a restaurant and sees Phil Knight who is CEO for Nike. In this video he was trying to interview Phil but he rejected Jim Keady.

With all this going on the discovery became public knowledge instead of confidential bringing the government of other country's to get involved , making Nike take social responsibility for their actions. Nike joined a task force called fair job labor association to access whether companies are abiding by the code and banish sweatshops, in the athletic shoe, and clothes industry. Knight promised to meet the U.S Occupational Safety and Health Administration (OSHA). He said that the minimum worker age for Nike factory would raused to 18 years for full-time employees and 16 for the part-time ones.To better themselves Nike redeemed itself by slashing over time, improve safety and ventilation, and reduce the use of toxic chemicals. Its good to see Nike took steps to improve the accusations they were accused of, but should have been taken care of as soon as it they were aware of them.

Chapter 2: Strategeic Planning for Competitive Advantage.

Nike uses there athletes as sponsors to advertise their products. Nike created type of products that will appeal to as wide of an audience as possible while using the celebrity  athletes to endorse them. Nike started a shoe company and their mercurial soccer shoe is now the one of the most popular brands for young athletes and professional athletes. Featuring Cristiano Ronaldo the greatest soccer player of all time which is he's still playing at age 27. To young athletes he's like an idol to follow so basically those young athletes want to wear Nike's Mercurial and they wants to play like Ronaldo.








      Nike came up with an slogan "Just Do It". The slogan found in 1988 at the agency ad meeting. The "Just Do It" campaign allowed Nike to further increase its share of the domestic sport-shoe business from 18% to 43%, (from SEK 6109.40 million to SEK 64.09 billion in worldwide sales) from 1988 and 1998.[3] In many Nike-related situations.(http://en.wikipedia.org/wiki/Just_Do_It_(Nike))

The greatest threat for Nike is the inevitable stiff competition from other sports brand, especially Adidas. For a company to succeed in competition there is a continuous need to develop new products with higher quality than its competitors. Competitors like Adidas, Puma, Reebok, Under Armor, Lotto, and alternative brands to take away Nike market share. They compete Nike with in Product design, quality, technology, advertising, and competition price. NIKE’s advantages over their competitors can be summed up
using one strategy, differentiation strategy. This requires their firm to create something about their product or service that is perceived as unique throughout the industry. This can be accomplished by many strategies such as, their warranties, brand image, technology, features, services, quality/ value and more. By always being aware of where new revenue streams will pop up is a big advantage in their industry because the first to patent a new style or product will be the company that sticks in the minds of their customers.

Chapter 1: Mission Statement

Mission Statement; Nike & Nike Soccer
It started with a handshake between tow visionary Oregonians- Bowerman and his University of Oregon runner Phil Knight. Two of them and the people they hired evolved and grew the company that become Nike. Nike is an U.S made and its based on creating and selling like; athletic footwears, clothing, and equipment that is unrivaled in the world. Early years soccer cleats can be traced back to mid late 1500s, but in 1971 Nike created its own made soccer cleats which its going to be huge impact to the world of soccer. Nike and Mr.Bowerman has one simple goal is to give athletes the great  and quality materials. For soccer Nike has very successful brand and it's still improving and creating great quality soccer gears. That's why most of the soccer athlete choose Nike as their sponsors.

References: (http://nikeinc.com/pages/about-nike-inc)
                      (http://www.livestrong.com/article/350275-the-history-of-nike-soccer-cleats/)

Chapter 1: Brief History For Nike and Nike Soccer

1950-1959: Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Bill Bowerman was a nationally respected track and field coach at the University of Oregon. He had the idea of innovations in running shoes. But the shoe manufacturers in 1950s ignored his idea.
1960-1969: Later on his ideas linked by a sports company named Blue Ribbon Sports, pledged $500 each and placed their first order of 300 pairs of shoes in January 1964. While his shoes out sold Tiger shoes, also he had an idea of making the shoes lighter and better quality, and he made his University of Oregon runners to wear-test his creation. In Essence, the foundation for what would become Nike had been established.
1970-1979: Between 1950-1979 he's ideas were only Track and Field shoes. But he had success every track and field athlete like Nike's shoes and for me that's when the competition started.

1980-Present: A decade later Nike entered the 1980s on a roll, Nike launch of Nike Air technology in the Tailwind running shoe in 1979. By the end of 1980 Nike became a publicly traded company also, the completed its IPO. Nike also created shoes for other sports for instance; basketball,soccer,tennis,football,and baseball. While Nike had designed footwear and apparel for gold and soccer for a number of years, the mid-1990s Nike signed several individual players from what would be the World Cup-winning Brazilian National team. In 1995 the signed the entire team, and began designing the team's Uniform. In 2000 Nike known as one of the best sportswear in the business. Later on they started signed a lot of players from different sports. For instance one of the highest-paid athlete in the world, he ranked #9 he gets around $12 million a year just from Nike. This is how Nike do their advertising "“Secret Tournament” incorporated advertising, the Internet, public relations, retail and consumer events to create excitement for Nike’s soccer products and athletes in a way no single ad could ever achieve. This new integrated approach has become the cornerstone for Nike marketing and communications." (http://nikeinc.com/pages/history-heritage#tab6-tab)

Manufacturing soccer gears: The  company known as Nike was formed in 1962 as a major distributor for Japanese-made running shoes, starting its import practice in 1963. Next 10 years showed that in a retail shop and name change from Blue Ribbon Sports to NIke, Inc. in 1978. The first Nike soccer shoe design in 1971.

                                                              Nike Mercurial Vapor Superfly III

Resources: http://nikeinc.com/pages/about-nike-inc