Chapter 7: Business Marketing

Business Marketing: the marketing of goods and services to individuals and organizations for purposes other than personal consumption. The sales of Nike products to soccer club are an example of business marketing.  Each year Nike’s sale percentage increases, this shows us (public) how successful they are and also, it shows us that no matter what Nike always trying to give us the quality products.

Cristiano Ronaldo is one of the best soccer player in the world right now and Nike targets him as a Business model because Nike created a whole brand new collection called CR7 Collection. Because of him being one of the greatest, a lot of young athletes see him as a role model. 

Business Marketing on the Internet: The use of internet to facilitate the exchange of goods, services, and information between organizations. Nike’s other large amount of income, comes from their much modernized website. It’s easy to use and there are lots of features. Most useable one is NikeID because it provides people to customize the product that they choice for example they could change the color, they could add their initials and their favorite number, with this feature Nike tells us (public) create your style, tell other people that this is my shoe. Also, Nike almost have every sports on their website from soccer to swimming.

http://www.nike.com/us/en_us/
http://www.nike.com/us/en_us/lp/nikeid

As everybody knows World Cup is one of best and friendly competition in the world. Nike had the best percentage of World Cup internet buzz, as you see on the chart.

Nike has created a commercials about the competitions.