Chapter 7: Business Marketing

Business Marketing: the marketing of goods and services to individuals and organizations for purposes other than personal consumption. The sales of Nike products to soccer club are an example of business marketing.  Each year Nike’s sale percentage increases, this shows us (public) how successful they are and also, it shows us that no matter what Nike always trying to give us the quality products.

Cristiano Ronaldo is one of the best soccer player in the world right now and Nike targets him as a Business model because Nike created a whole brand new collection called CR7 Collection. Because of him being one of the greatest, a lot of young athletes see him as a role model. 

Business Marketing on the Internet: The use of internet to facilitate the exchange of goods, services, and information between organizations. Nike’s other large amount of income, comes from their much modernized website. It’s easy to use and there are lots of features. Most useable one is NikeID because it provides people to customize the product that they choice for example they could change the color, they could add their initials and their favorite number, with this feature Nike tells us (public) create your style, tell other people that this is my shoe. Also, Nike almost have every sports on their website from soccer to swimming.

http://www.nike.com/us/en_us/
http://www.nike.com/us/en_us/lp/nikeid

As everybody knows World Cup is one of best and friendly competition in the world. Nike had the best percentage of World Cup internet buzz, as you see on the chart.

Nike has created a commercials about the competitions.

Chapter 8: Segmenting and Targeting Makets

Just like other companies Nike apply methods of segmenting and targeting markets in order to get the most out of their products. Nike describes the market and segment depending on the product that they are selling. Mainly Nike uses demographic segmentation, because when Nike creates a product that depends on the gender, age, income, and ethic background. For instance when Nike creates a soccer cleats, they make it as unisex.

Fernando Torres

Alex Morgan

When the gender is established,they usually have a foot chart,based on the ages of the customer (Youth Sizes,Big Kid Sizes and Adult Sizes). But Nike does not make a lot of soccer products for youth size, because they are just kid and they don't really know how to play. But of course age 10 and up Nike provides most of their cleats for kid, adult size Nike goes up to size 12 on their websites. Youth size (10c), Big Kid size (7y), and Adult size (11)

A lot of Nike products are broken down into different lifestyle; golf,soccer,football,swimming,and tennis of course there are more sports that Nike involved but these are the most common ones. These sports are Nike's target market for their clothing and sneaker products. Nike also uses it's Air Technology which makes the sneaker more comfortable, for clothing like jerseys, shorts, and socks Nike uses a very different kind of technology from their competitors. For example; DriFit is the most common one because Nike applies this technology to team jerseys, shorts, and socks. There are more than 10 different type of technology that Nike has created, and you could find them in this website (http://help-en-us.nike.com/app/answers/detail/article/product-technology/a_id/32760/p/3897)